Privacy Policy

Bio Superheroes, Inc. and its independently owned and operated franchise locations (collectively, "BioSuperheroes," "we," "us," or "our") respect your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at biosuperheroes.com and all related subdomains (the "Site"), interact with our services, or communicate with us.

By accessing or using the Site, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree, please discontinue use of the Site immediately.

1. Information We Collect

1.1 Information You Provide Directly

When you fill out a service request form, booking inquiry, or otherwise contact us, we may collect:

• Contact Information: First name, last name, email address, phone number
• Location Information: ZIP code, city, and state (to match you with a local franchise)
• Communication Content: Any messages, questions, or feedback you send us
• Service Details: Information about your biohazard cleanup needs, property type, or scheduling preferences you provide in a form

1.2 Information Collected Automatically

When you visit the Site, we automatically collect certain information through cookies, scripts, and similar technologies:

• Device & Browser Data: Screen resolution, browser type and version, operating system, and device type
• Usage Data: Pages visited, time spent on pages, click patterns, scroll depth, and navigation paths
• Network Data: IP address, approximate geographic location derived from your IP
• Referral Data: The website, search engine, or advertisement that referred you to us
• Marketing Attribution: UTM parameters (source, medium, campaign, term, content), landing page URL, and referring URL
• Session Data: Language preference, timezone, page view count per session

1.3 Information from Third-Party Sources

We may receive information about you from third-party services we integrate with, including:

• Analytics providers (such as Google Analytics)
• Advertising platforms (such as Meta/Facebook, Google Ads)
• Mapping and geolocation services (such as Mapbox)
• Scheduling and field-service platforms used by franchise locations (such as Jobber)

2. How We Use Your Information

We use the information we collect for the following purposes:

• Service Delivery: To connect you with your nearest BioSuperheroes franchise location, schedule inspections, and provide biohazard cleanup and trauma remediation services
• Communication: To respond to your inquiries, send appointment confirmations, follow-up messages, and service-related notifications via email, phone, or SMS text message
• SMS Messaging: If you provide your phone number and submit a service request, you consent to receive text messages from BioSuperheroes and/or your local franchise. Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time. Reply HELP for assistance
• Marketing & Advertising: To send promotional offers, newsletters, and information about our services (with your consent where required by law). You may opt out at any time
• Analytics & Improvement: To understand how users interact with our Site, identify trends, improve user experience, and optimize our marketing efforts
• Security & Fraud Prevention: To detect, prevent, and respond to fraud, abuse, security incidents, and other harmful activity using tools like Cloudflare Turnstile
• Legal Compliance: To comply with applicable laws, regulations, legal processes, or governmental requests

3. Technologies We Use

3.1 Cookies & Local Storage

We use browser local storage (not traditional cookies) to store marketing attribution data such as UTM parameters, referring URLs, landing pages, and session information. This data persists across page views to help us understand how you found our website and attribute leads to the correct marketing channel.

3.2 Cloudflare Turnstile

We use Cloudflare Turnstile on our service request forms to verify that submissions come from real users, not automated bots. Turnstile may set cookies and collect device information to perform this verification. For more information, see Cloudflare's Privacy Policy.

3.3 Mapbox

We use Mapbox for interactive maps and geolocation features on our locations pages, including features that help determine your service area from geographic data. If you grant location permission, your browser coordinates may be sent to Mapbox to determine your ZIP code — we do not store your precise latitude/longitude. See Mapbox's Privacy Policy.

3.4 Cloudflare Images

Images on this Site are delivered through Cloudflare's global CDN. Cloudflare may collect standard access logs (IP address, user agent) when serving images. See Cloudflare's Privacy Policy.

3.5 Analytics & Advertising

We may use the following third-party analytics and advertising services, which may be enabled or disabled at any time through our content management system:

• Google Analytics 4 (GA4): Collects anonymized usage data to help us understand site traffic and user behavior. See Google's Privacy Policy
• Google Tag Manager (GTM): Manages the deployment of analytics and marketing tags on the Site
• Meta Pixel (Facebook): Tracks conversions from Facebook ads and builds targeted audiences for future advertising. See Meta's Privacy Policy

These services may use cookies, pixel tags, and similar technologies to collect and process data. You may opt out of personalized advertising through your browser settings, the NAI opt-out tool, or the DAA opt-out tool.

4. How We Share Your Information

We do not sell your personal information. Mobile information is not shared with third parties for marketing purposes. We may share your information in the following circumstances:

• Franchise Locations: When you submit a service request, your contact information and ZIP code are shared with the independently owned and operated BioSuperheroes franchise location nearest to you so they can fulfill your request
• Service Providers: We share data with trusted third-party vendors who assist us with hosting, analytics, email delivery, CRM, scheduling (including Jobber), and customer support — subject to contractual obligations to protect your data
• Advertising Partners: We may share hashed or anonymized data with advertising platforms to measure ad performance and serve relevant advertisements
• Legal Requirements: We may disclose your information if required by law, subpoena, court order, or governmental regulation, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others
• Business Transfers: In connection with a merger, acquisition, reorganization, sale of assets, or bankruptcy, your information may be transferred as a business asset

5. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Lead inquiry data is typically retained for the duration of our business relationship plus a reasonable period thereafter for follow-up and legal compliance. You may request deletion of your data at any time (see Section 7).

6. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, use, alteration, or destruction. These include:

• Encrypted data transmission via HTTPS/TLS
• Bot and abuse protection through Cloudflare Turnstile
• Honeypot fields and timing-based anti-spam mechanisms on forms
• Secure server-side data processing through Google Cloud infrastructure

However, no method of electronic transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

7. Your Rights & Choices

7.1 All Users

• Opt Out of SMS: Reply STOP to any text message to immediately unsubscribe
• Opt Out of Email: Click the "unsubscribe" link in any marketing email
• Browser Controls: You can disable cookies, clear local storage, and adjust privacy settings in your browser
• Do Not Track: We honor Do Not Track (DNT) browser signals where technically feasible

7.2 California Residents (CCPA/CPRA)

If you are a California resident, you have the right to:

• Know what personal information we collect, use, disclose, and sell
• Delete your personal information, subject to certain exceptions
• Correct inaccurate personal information
• Opt Out of the sale or sharing of personal information — we do not sell personal information
• Non-Discrimination: You will not be discriminated against for exercising your privacy rights

7.3 Residents of Colorado, Connecticut, Virginia, and Other States with Privacy Laws

If you reside in a state with comprehensive consumer privacy legislation, you may have similar rights to access, delete, correct, and opt out. Contact us using the information below to exercise these rights.

7.4 European Economic Area (EEA) / UK Residents (GDPR)

If applicable, you have the right to access, rectify, erase, restrict processing, data portability, and object to processing. Our lawful bases for processing include consent, legitimate interests, and contractual necessity. Contact us to exercise these rights or lodge a complaint with your local supervisory authority.

8. Children's Privacy

The Site is not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately, and we will take prompt steps to delete it.

9. Third-Party Links

The Site may contain links to third-party websites, services, or applications that are not operated by us (including our franchising website at biosuperheroes.com/franchise). We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we make material changes, we will update the "Last Updated" date at the top of this page. Your continued use of the Site after any changes constitutes your acceptance of the revised Privacy Policy.

11. Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or want to file a complaint, please contact us at:

Bio Superheroes International, LLC
Email: privacy@biosuperheroes.com
Website: biosuperheroes.com

We will respond to verified requests within 30 days (or sooner as required by applicable law).